A Healthy Guide to Makeup Expiration Dates
A lot of client’s ask me, “when does makeup expire?” This is a tricky one because the majority of makeup doesn’t come with an expiry date on the container. So here are a few general rules to follow regarding expiry dates to help you + your makeup bag stay healthy + beautiful! PS: don’t miss the “secret” label that’s often overlooked mentioned at the very end of this blog.
When mascara dries out or gets clumpy, it becomes a breeding ground for bacteria, says optometrist Jennifer Giermek of N.Y.C.'s Naked Eye Optical.
Primer + foundation:
Heat and direct sunlight will make your polish separate and become discolored faster, so store your lacquers upright in a cool, dry place. -Byrdie
Think of your natural, preservative-free cosmetics as food, Greenberg says. “If you keep them in your refrigerator they’ll last a little longer, but the natural stuff is going to go way quicker”. Jamie Greenberg, celebrity makeup artist.
Powder shadows should be replaced often since they’re used around your eyes.
Liquid or gel: 3 months. Pencil: 2 years.
Pencil eyeliners last longer when sharpened regularly.
Stop pumping your lipgloss, immediately. This forces air into the tube, which dries out your beloved product and facilitates bacterial contamination. Instead, slowly move the wand in a circular motion whilst in the tube for full coverage. -Cosmopolitan
Powder blushes will be the longest lasting color cosmetic in your makeup bag!
PRO TIP: look for the PAO label.
The US currently doesn't require cosmetics to have an expiration date by law but some bottles do have a PAO (or "Period After Opening") symbol, which includes the number of months a product is safe to use after it has been unsealed.
So, any surprises? Did you know about the PAO label?
Leave us a comment below!
Thank you Annie Spratt for the use of these beautiful photos.